2:09

This class leads you through the Playbook of Nada Alawi, as she explores finding your authenticity in sales to win over people. Recognized at the Mohammed Bin Rashid Awards for Young Business Leaders as the Best Arab Start-up Business in the female category among other local and regional recognitions, Nada Alawi alongside her Co-Founder (and sister Noor Alawi) has grown their brand’s (Annada) presence internationally. Nada Received the female entrepreneurship seal from Her Majesty Princess Sabeeka for her work in Annada and building this brand. She is a former board member at the Bahrain Economic Development Board and prior to that has held many key roles, most notably as a board member at Bahrain Bourse and being the president of leading global NGO Rotary Club Bahrain. In this class, she will rope you into her captivating storytelling ability as she guides you on how to champion your brand on the shop floor, in meetings, on stages and build advocates that do it even when you’re not in the room.

20:28

Join us on a journey through Nada's life as we learn more about her story.

12:33

Defining the relationship and the value-driven alignment between herself, her product and her customer marks a blueprint that Nada navigates to build a sustainable, loved and relatable brand.

27:43

Creative problem solving is an art. Nada shares her strategy towards identifying gaps and converting them into an opportunity through a possible solution, as she consistently seeks inspiration. Nada also shares a personal guide on relationship building with clients, customers, and even when finding the right partner!

16:53

Everyone hears, but only a few listen. Nada stresses on the importance of active listening and thinking big to transform your business. She shares her guide on building a network that will support you in your career journey.

10:28

Your biggest asset is your team. So how do you identify and attract the right people to champion your business on the shop floor and otherwise? Learn Nada’s hacks to team-building and training in this episode.

15:00

As an ambassador of your business, you are always in a position of selling. You are selling when you are pitching, sharing what you do or connecting with anyone. Take ownership, listen to your customer and pitch your way through to the finish line. Closing the deal takes a lot of combined effort and patience. A core element for the longevity of your business is then delivering on what you promised and taking it a step further to exceed expectations. Here's a page out of Nada's Playbook so you can master selling authentically and exceeding expectations.

10:31

The most authentic form of selling is having a tribe of genuine buyers that appreciate it, value it and talk about it proudly in a public space. How do you build this tribe? Master the art of following up without putting off potential clients/leads. Become pleasantly persistent with Nada’s hacks to manage this balancing act and build your tribe.

7:40

Understand the power of timing your sales outreach and get creative with your pricing strategy. Nada tells us how she views a No as a “No for now” and heads back to the drawing board to identify the right time to get back to the person with a solution that addresses their need of the hour. She shares her personal pricing and money management strategies to carve out one that works for you and your business.

8:42

learn the different ways in which one can conquer self doubt and learn to let go and understand how Nada navigates the boardroom and leads as a decision maker. A reliable support system goes a long way in building the right energy around you as an entrepreneur who is navigating a high-pressure role. Nada shares her tips for women looking to earn board positions and excel as advisors and how they can identify their support system.

6:56

Learn about transformative morning rituals that Nada personally commits to daily. It sets the tone for her day and her mental and physical wellbeing. It makes her the calm and focused leader that she is today.