1:34

This masterclass leads your through the journey of Wafa AlObaidat as an established entrepreneur. Wafa AlObaidat is the founder of PLAYBOOK, an edtech company that aims to accelerate women's careers. Wafa is an award-winning serial entrepreneur and Global Shaper, and has built successful businesses from the ground-up including the leading PR & Design Agency Obai & Hill. She hosts a number one rated show on Apple podcast, Women Power Podcast and has been named amongst the Top 50 Most Powerful Women by Business in Gulf. Wafa has been featured in Wamda, Harper's Bazaar Arabia and Entrepreneur magazine. Read more about Wafa on her website.

24:15

Join us on a journey as we discover how Wafa AlObaidat built her career up as a serial entrepreneur and earned her title amongst the top 50 most powerful women by Business in Gulf and building successful businesses from the ground up. Learn how she stood in the front lines and spearheaded the largest network for women leaders in MENA.)

24:15

As a serial entrepreneur, Wafa discusses how her job is always evolving. There are always different hats that need to be worn as an entrepreneur which are also a key part of building a great business.

22:08

Building a business also requires dealing with official documentation such as commercial registrations and more. This may seem daunting or a little confusing at first, but with the right strategy and preparation it’s easier to navigate. In this class, Wafa shares her tips and strategy on how she approaches these documents to make your process even smoother.

20:31

As the founder of one of the top leading startups in Bahrain and one of the few startups led by women. Wafa shares a closer look to what it really is like being a founder of a startup and how to navigate its culture.

16:47

Having the right team with you when first starting a business can go a long way. Wafa shares her tips on how to hire the best fit employees and what great leadership looks like by managing them. She discusses the importance of creating a great culture where they are also empowered and can thrive with the company.

10:06

As the business grows, it’s imperative to know when it is good to delegate and let things go. Sometimes your time can be more efficiently used for strategic thinking rather than small tasks that can be delegated to other members of your team. Wafa discusses how to be comfortable with delegating and how to know when you should.

21:23

Being a founder is riding a rollercoaster of emotions whether it’s investments, managing teams, and much more. Wafa talks about how she has managed her emotions effectively as a founder.

14:58

Mentors are critical to both professional and personal development. The key to a successful business is having a mentor that can guide you with your decisions. They provide their wisdom and knowledge that are valuable to your success. Wafa talks about her experience with mentorship and how to navigate it.

12:22

Being emotionally intelligent and having a problem solving and growth mindset is a great asset for the development of your business. Wafa emphasizes on the importance of thinking ahead for your business and discusses how to develop the mindset that looks toward growth and works towards it.

8:04

Clients are an integral part of your business, Understanding them and serving them accordingly is essential to its success. Wafa shares her tips on how she manages to understand her client’s needs and take the extra step to make their experience the best it can be.

12:50

Having a purpose serves your business and gives it a direction that makes working towards it easier as well. Wafa emphasizes the significance of integrating purpose with your business and discusses how you can make the most of it.

30:17

Monetizing your product gives you the opportunity to scale it and share more value with others. With many successful and purpose driven business, Wafa shares from her experience why and how you can be monetising your product when starting a business.

27:41

With the ups and downs of starting a business, self-doubt sometimes creeps up and sticks. Wafa talks about how to avoid sticking with that mindset and believing in yourself as a founder more. Only when you believe in yourself can you make the best decisions that serve your business.

6:14

As a founder, it is significant to develop a solution oriented mindset and be resourceful for your business. Wafa explains how this mindset can serve you in many things, even mastering barter deals and getting things done.

7:04

Connecting with like-minded people allows you to move your business forward and build a sustainable business on the long run. In this episode, Wafa shares her philosophy for networking and how you can practice on extending and growing your network both professionally and personally.

18:51

Wafa talks about the sacrifices you make as a founder to build the right team for your business. Investing back in the team and leading by example has always been at the core of empowering her team.

8:49

In this episode, Wafa talks about the company report line and how to distribute work for your team. She shares how you can strategise as a founder by setting goals for your team through KPIs and helping them achieve them.

9:44

Working with a budget can be tricky, especially if it's a tight budget. However, with the right mindset and the right negotiation strategy you can make your budget work for you. Wafa shares how she negotiates to work with a budget and earn profit for the company as a founder.

10:11

As a startup founder, you need to be resourceful and make things work for you. Space is one of the elements founder focus and prioritise for their business. Wafa however believes that you can work and produce from wherever you are and you need to make your space work for you. In this class, Wafa shares her experience with flexibility and how she negotiated the right space as a founder.