1:30

This class leads you through the PLAYBOOK of Hanan Al- Haifi as she explores the Fundamentals of Digital Marketing . Hanan works closely with local and international businesses of various sizes and sectors to develop their digital marketing content strategies , as well as, rebranding and launching new campaigns. This class provides you with the different tools and tactics to create creative content marketing campaigns to increase brand recognition and sales and more.

8:26

Hanan delves into her experience working with local and international firms of various sizes and sectors on digital marketing strategy, go-to-market launch planning, content strategy, and integrated marketing growth

9:47

There are tons of marketing misconceptions and confusion around the term digital marketing , however there is a right and a wrong way to do digital marketing and  misusing valuable marketing platforms, Hanan clarifies what good digital marketing looks like

6:27

Hanan talks all about setting a strategy , goal setting and identifying your targeted audience

8:02

A customer journey map is a method to visualize the buyer journey steps and planning a strategy around that, Hanan explores the online buyer journey for you to be able to predicate your audience and clients motivations, expectations and pain points

14:27

Hanan tackles the importance of setting measurable, achievable and relevant KPIs with your team members and goals for your digital marketing campaigns performance, to continue with or improve your marketing campaign’s strategies

9:42

Digital marketing helps grow your business. Hanan teaches you how do you do it strategically, in a way that minimizes your investment of time and money while maximizing conversions

7:35

Storytelling is an effective, and powerful technique that builds customer-brand relationships. It’s a concept that has existed throughout the ages, bringing people together and keeping them connected. It doesn’t matter whether you’re a small business or a huge enterprise, Hanan gives you the 101 on creating brand identity and how to create volume to your voice through storytelling.

19:14

Hanan talks about numerous ways to deliver high-quality content on your digital platforms campaign as it can be a challenging task to continuously develop content , she gives her tips and tricks that makes your campaigns interesting and remarkable

11:23

Hanan examines how SEO marketing is one of the best resources for online success and what good search engine optimization looks like by giving you an easy to follow checklist , to integrate into your digital marketing strategy.

4:10

Building a community online is a crucial step for a brand as it allows for a two-way conversation to happen with the audience to not only connect with your brand but also with each other.

4:10 

Personalized emails generate 3x the click-through rate of a typical marketing email. Hanan breaks down different aspects of drip email, apps and websites you can use and how it can help you reduce some workload and create sophisticated scenarios with various conditions and choices

11:11

Companies usually spend 7% - 10% of their overall company revenue on marketing. And although digital marketing is a lot less expensive than traditional marketing channels like TV adverts and billboards, you still need some budget dedicated to a skilled team and tools to support the team in their online marketing activities.

6:24

There are numerous marketing tactics that can assist you in attracting your target audience, you will eventually need to remarket to them. Hanan defines the meaning of remarketing and retargeting by frequently retesting what works for you.

5:57 

Analytics data helps to understand customers, optimize advertising efforts, tailor content, and boost profits. Hanan addresses how you can understand and utilize data to help you grow your business successfully. Furthermore , She highlights the importance of Marketing experiments which can assist you figure out what works and what doesn't for you