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We're here to simplify your learning journey and create an inclusive, welcoming environment. Connect with us and the Playbook Community for support in getting started and feeling confident in your growth and learning experience.
PLAYBOOK Memberships
What types of memberships does Playbook offer?
Playbook offers five types of memberships: Female Founder, Angel Investor, Founding Member, Annual Subscriber, and Ally for Change. Each membership provides unique benefits and resources tailored to our community's diverse needs.
How can I join as a member of Playbook?
To become a member, visit our website and navigate to the Memberships section. Choose the membership type that suits you, fill out the application form, and follow the instructions for payment. After your application is processed, you'll receive a confirmation email with further details.
What are the benefits of being a Playbook member?
As a Playbook member, you gain access to exclusive events, networking opportunities, educational resources, and mentorship. Members can participate in masterclasses, attend investor and founder mixers, and connect with a supportive community.
Can I upgrade my membership plan later on?
Yes, you can upgrade your membership plan at any time. Please contact us at ceooffice@get-playbook.com to request an upgrade. We'll assist you with the process and update your membership benefits accordingly.
Is my membership transferable?
Memberships are non-transferable and are tied to the individual who applied. This ensures each member receives a personalized experience and access to tailored resources and events.
Playbook App
How do I download the Playbook app?
The Playbook app is available for download on the Apple App Store and Google Play Store. Simply search for "Playbook" and click the download button to install it on your mobile device.
What features are available in the Playbook app?
The Playbook app provides access to masterclasses, event schedules, networking opportunities, and personalized content recommendations. You can also connect with other members and stay updated on upcoming events and new content.
How do I access masterclasses through the app?
Log into the Playbook app and navigate to the “Masterclasses” section in the main menu. You can browse available masterclasses, enroll in courses, and access all video content directly from your device.
Can I sync my Playbook app with my calendar?
Yes, you can sync your Playbook app with your personal calendar to receive reminders and notifications about upcoming events and masterclasses. Go to the Settings menu in the app and select the calendar sync option.
What should I do if I encounter technical issues with the app?
If you experience technical difficulties, please contact our support team at developer@get-playbook.com. Our team will assist you with any issues you may encounter.
PLAYBOOK Payments
What payment methods are accepted for Playbook memberships?
Playbook accepts various payment methods, including credit and debit cards (Visa and MasterCard) and PayPal. If you prefer to pay through PayPal, please request a PayPal link, and we will send it over.
How can I make a payment for my membership?
You can make a payment directly through the Playbook website by selecting your membership type and completing the checkout process. Alternatively, request a PayPal link, and we will send it to you for easy payment.
Is there a refund policy for Playbook memberships?
Playbook does not offer refunds for memberships. We encourage potential members to review the benefits and terms carefully before purchasing to ensure it meets their needs.
Are my payment details secure with Playbook?
Yes, we use secure encryption and payment gateways to protect your financial details. Playbook complies with industry standards to provide a safe and secure payment experience.
How will I receive receipts for my payments?
After each payment, a receipt will be sent to your registered email address.
Women Spark - Demo Day
What is the format of the Demo Day?
Demo Days can be held either online or in person, depending on the location and availability. Founders from all regions are encouraged to apply and participate.
What is the level of commitment required from founders?
While full-time commitment is not required at this stage, founders must show active engagement and measurable progress in their startup. Participation in Demo Days can open doors to investment opportunities, but there is no guarantee of investment. Decisions will be based on factors like investor evaluation and market readiness.
What benefits do founders gain from participating in Demo Days?
Founders will have the opportunity to:

- Network with a community of investors, founders, and industry experts.

- Receive constructive feedback on product demos from seasoned investors and mentors.

- Gain exposure to potential investors interested in supporting promising startups.
What additional opportunities are available to Demo Day participants?
Participants can join the Founder Marketplace, where they can showcase their products or services to a broader audience. Founders may also have the chance to join the Female Founder Club, which offers exclusive workshops, networking events, and mentorship from industry experts.
What are the criteria for applying to Demo Day?
To apply, startups should meet the following criteria:
- Founder Dedication: Full-time commitment is not required, but measurable progress must be demonstrated.
- Scalable and Innovative Solutions: Startups should offer scalable solutions that address real-world challenges.
- Female Leadership: We encourage startups with female founders or female-majority teams, although this is not a mandatory requirement.
- Market Traction: Startups should show clear market traction and growth metrics.
- Vision and Strategy: A well-defined business vision and practical strategy are essential.
- Compliance and Ethics: Adherence to legal and ethical standards is required.
- Growth Mindset: Founders should be open to coaching and adapting as their business evolves.
- Active Participation: Founders must actively engage in Demo Day activities.
How does Demo Day help investors?
Demo Days provide investors with the opportunity to connect with startups that show strong growth potential and scalability. Investors typically make investments ranging from $10,000 to $100,000 per startup, depending on the company’s potential and stage of development.
Are there any regional or industry-specific restrictions for Demo Day participants?
No, startups from all regions and industries are encouraged to apply. Women Spark aims to foster a diverse, global entrepreneurial ecosystem, and we welcome startups from various sectors, including tech, AI, healthcare, education, sustainability, and more. As long as the startups meet the essential criteria—innovation, market traction, and strong leadership—they are eligible to participate.
How do Demo Days benefit both startups and investors?
Demo Days create a collaborative environment where both startups and investors can connect, share insights, and explore opportunities for growth. Startups gain exposure to a global network of investors, while investors can discover high-potential ventures to support and help scale.
What is the vetting process for startups, and how do we evaluate them?
Submission: Startups submit the direct investment form via the Women Spark website.
Initial Review: Within 1-2 weeks, applicants receive feedback—either an
invitation for an interview or a notification of non-selection.
Screening Committee Review: Applications undergo an online review by the
Women Spark Screening Committee, which evaluates over 50+ deals monthly
and selects 6 for a Deal Screening session.
Deal Screening Session: Selected startups are invited to engage in a pitch
followed by a 15-minute Q&A session, where we learn more about your business
model, traction, and funding needs. From this, 5 startups are chosen to present
at our Demo Day.
● Demo Day Selection: Five startups are invited to present to the broader Women
Spark angel investor network during the bi-monthly Demo Day.
The entire process from submission to Demo Day typically takes 4-6 weeks.
What criteria are used to evaluate startups?
While we are sector-agnostic, we prioritize companies that are beyond the concept stage, with demonstrated traction and market validation. Startups should be in the Seed or Pre-Seed stage and show early progress through revenue, partnerships, or regulatory milestones. Exceptions may be made for startups with a particularly strong founder-product fit.
We exclusively invest in companies where at least one woman holds a significant position of equity and influence, as gender diversity is a core pillar of our mission. Our investments are designed to champion female leadership and drive innovation, inclusivity, and sustainable growth in the MENA region.

To align with our network’s focus, startups should meet the following criteria:
Full-Time Dedication: Founders must be fully committed and actively working on the startup.

Innovative Solution: Startups should offer scalable, unique solutions that create meaningful market impact.

Female Leadership: Startups must have female-majority teams or significant
equity held by women in leadership roles.

Market Traction: Companies should provide evidence of traction, such as
revenue, partnerships, or growth potential in their market.

Vision and Strategy: Founders should present a clear vision and a well-defined execution plan.

Compliance: Startups must adhere to all legal and ethical standards.

Growth Mindset: Founders should demonstrate adaptability, resilience, and a commitment to learning and improvement.

Demo Day Commitment: Startups must guarantee full participation in Demo
Day activities.

MENA Region Focus: Founders should be based in the MENA region, operating as female entrepreneur founders or co-founders.

Cultural Alignment: Products must align with the cultural and societal norms of the MENA market.
What specific benchmarks does Women Spark look for during the
assessment?
Women Spark looks for startups that can demonstrate clear traction and market validation. This might include early revenue, active partnerships, or progress with regulatory requirements. Strong leadership teams with complementary skills and alignment with the Women Spark mission are highly valued.

Market validation is essential—this could be in the form of customer feedback,
product-market fit, or significant progress in product development.

Startups must also have prior external funding, ensuring that Women Spark
complements existing investors rather than initiating the first funding round.
What should applicants prepare to increase their chances?
Applicants should provide a strong pitch deck detailing their business model, market size, competitive landscape, traction, and financial projections. Highlight any key milestones, such as revenue generation or strategic partnerships, and provide evidence of market validation.

Founders should also articulate their background and expertise, emphasizing how Women Spark can complement their growth journey. Strong preparation for the Deal Screening and Demo Day presentation is key to making a compelling case for investment.
What is the vetting process for investors, and what do we look for in investor membership?
For investors, there are no specific restrictions. Women Spark welcomes individuals from diverse professional and financial backgrounds, whether they are first-time or experienced investors. The key expectation is a commitment to making at least one investment annually and engaging actively with startups through mentorship or strategic support.

Investors can apply through the Women Spark website. Approved members gain access to Demo Days and our broader network, which provides ongoing opportunities for meaningful engagement with promising startups.

Frequently Asked
Questions

We’re here to make your learning journey smooth and reduce all the noise. It’s as inclusive and welcoming an environment as can be! Growing and learning should not be intimidating. 

We believe in all that we do and share on Playbook and would like you to feel the same too.  

We encourage you to connect with us and other members in the Playbook Community as we have a supportive culture of helping new members get onboarded.
When will Playbook launch?

We’re accepting early bird registrations. We look forward to welcoming you to the PLAYBOOK ACADEMY and engaging with you in The Campus.

What is PLAYBOOK?
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What do our Membership Plans include?
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How to become a Member of Playbook?
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What are Playbook Masterclasses?
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What is the Playbook Community?
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Playbook Community is our exclusive online community especially for members of PLAYBOOK. You receive the opportunity to connect with other like-minded individuals in your career, business, industry etc. The community is a curated experience with access to perks, live events, additional guidance, crowd-sourced solutions, resource support, well-being content and so much more! At Playbook Community you’ll also have the opportunity to reflect on your learnings from the masterclasses content and any special opportunities being curated for you to redefine your career progression possibilities.

How much does it cost to Get PLAYBOOK?
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We wanted to make PLAYBOOK accessible, and value driven. For 180$ Annually, you gain yearly access to all our amazing masterclasses led by inspirational change-makers and role models, monthly perks, any of our future updates, as well as exclusive access to our members-only online community of entrepreneurs and career professionals that has several valuable content and support systems.

Can I subscribe to PLAYBOOK at any time in the year?

Yes you can definitely join us at any time in the year but the earlier the better as you familiarize yourself with the members and build a clear understanding as we grow together. Any live events and sessions held on The Campus would be missed but we will be saving the recordings on the Community for ease of access and backtracking. The beauty of joining the live sessions though is engaging in real-time. So don’t miss out! If we can help you in clarifying your doubts in making the decision to join us– let us know and we’d be happy to connect with you!

How does PLAYBOOK work?
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For starters, you would need to become a subscriber and would be given special access to the Playbook Masterclasses. With every subscription we Pay it Forward which means that you’re gifting a girl or woman from an underprivileged society access to the platform to learn and grow as well!
You can gain inspiration and advice from a vetted and trusted selection of influential women that have achieved success on their own terms and shattered glass ceilings in their respective fields. We release new masterclasses each month. Simultaneously, you gain access to our powerful membership community.
Learn on the go and at your own pace with a holistic learning experience that adds value to your mental, physical and emotional well-being curated especially for you and other women, reflective of your pain points. Within the community you have access to workshops, live events, exclusive perks, accountability partners, resource support, additional coaching avenues, job boards and so much more.
We’re here to work with you to shift the narrative and build a global community of connected women that can network their way to leadership positions and own them effectively. Thereby we pave way for a future with a shorter gender parity gap. 

How long is each Class?
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You can take the class at your own pace, as you have access to all the content alongside the community (inclusive of any updates) from the commencement of your membership journey with us. The class is usually 3 Hours at most and broken down into shorter lessons.

What if I have questions or want to dive deeper into a subject discussed in a masterclass?

Music to our ears! We built our exclusive online community just for our members. Ask questions, seek support/advice/opinions from other members, engage with forums and make the most of the resources and further reading recommended in the Playbook Community.

Is PLAYBOOK only for Entrepreneurs/ Founders/ Business Owners?
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Not at all whether you’re a student, career professional, in-between jobs, undecided, just starting out or a seasoned business owner – PLAYBOOK is for you! Everything being discussed is set with the aim of providing you with the most holistic toolkit to help you become confident, climb to the upper echelons of whatever you define as success, create impact, and inspire change. Our biggest underlying theme is to Pay it Forward. You could make a difference by helping others and vice-versa!

Is PLAYBOOK only for Career Professionals?
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Not at all whether you’re a student, career professional, in-between jobs, undecided, just starting out or a seasoned business owner – PLAYBOOK is for you! Everything being discussed is set with the aim of providing you with the most holistic toolkit to help you become confident, climb to the upper echelons of whatever you define as success, create impact, and inspire change. Our biggest underlying theme is to Pay it Forward. You could make a difference by helping others and vice-versa!

Is PLAYBOOK’s content available in languages other than English?
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We have a diverse community of students and are scaling globally to an international audience. Therefore, we are presently primarily offering all content and resources of engagement in English. However, there will be some exceptions made to have masterclass content in Arabic and some of live events. Over time we hope to assess our members’ needs and wants to grow our content linguistic diversity.

Are the learning resources market specific?
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Most of the learning resources and class content can be applied to any market. However our classes focus on real-world experiences through the power of storytelling therefore it is important for viewers to assess the applicability to your scenario. Most of what is shared comes from a perspective of several years of experience and implemented strategies that have proved successful. Nonetheless, the Community is a great space to further discuss concepts, approaches and seek out further advice.
Also our course content will continue to expand and grow across different countries, regions and markets over time. We are presently engaged with the MENA audience in the first phase of our launch.

How do I know if PLAYBOOK is right for me?
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Here’s some counter-questions.
Are you a continuous learner?
Do you want to grow in your career?
Do you want to scale/grow your business?
Do you want to connect with like-minded individuals?
Are you seeking guidance/support/coaching/mentoring to help you achieve your goals?
Are you confused about what path to set upon for yourself in your career?
Are you trying to make a career shift?
Do you want to support women to get into leadership positions and be a part of a global professional learning network?
If the answer is Yes to any of these then PLAYBOOK is for you!
Just be ready to invest in your own growth and apply what you learn to see results. It’s a fun and committed process – but it’s something you get to do for yourself for a change to take care of your present and your future while seeking financial independence and career fulfilment.

I’m in real estate/ construction/ family business/ retail/ medicine… Will any of the content be for me?
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Yes through and through! The diversity of content will continue to expand as we grow and we engage with women from different industries that have value to share with each of you regardless of the industry you find yourself to be in. We are a Professional Learning Network and we’re inviting you to expand your reach and connections through our platform to broaden your possibilities of success.

Who is the team behind PLAYBOOK?
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PLAYBOOK is founded by 3 enterprising women who are determined to redefine career progression for women globally and bridge the gender equality gap – Wafa AlObaidat (Founder & CEO), Shreya Rammohan (Co-Founder & CMO) and Ismahan Al Saad (Co-Founder & COO). They lead a team of driven and ambitious individuals who bring all this amazing content to life!

Is there a Refund Policy?
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We’re committed towards making your experience valuable and ensuring that the platform serves you to achieve your goals. So, we’d be keen to hear from you if you’re considering canceling your subscription. Feel free to reach out to us on customersuccess@get-playbook.com and we’ll be in touch to discuss your challenges!
If we are unable to sway your decision, you can cancel by contacting Support at customersuccess@get-playbook.com or by going to Settings in your account, selecting Cancel within the account settings and then following the onscreen instructions to continue and cancel subscription.
Payments are non-refundable and there are no refunds or credits for partially used periods. You may cancel a Recurring Subscription at any time, but if you cancel your subscription before the end of the current subscription period, you will continue to have access to the service through the end of your current subscription period. 

Are there any discounts or scholarships that I can apply for to gain access to PLAYBOOK?
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We make seasonal announcements on our social pages and to our existing members to refer friends and family. Also, our Master’s have special affiliate links that they’ll continue to so keep an eye out for them!
We do offer PLAYBOOK ACADEMY SCHOLARSHIPS to underrepresented and marginalized communities through our affiliates. Each paid subscription, Founding Member sign-up and Master enrollment equates to scholarships/free class passes to access all our content. If you would like to be considered for it please email us on customersuccess@get-playbook.com

How can I be a master?
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Great question! Access towards becoming a Master is by invitation-only primarily. However, our Strategic Selection Committee does make exceptions by reviewing applicants that have become a Founding Member and have a comprehensive background towards being a subject matter expert in their field. Applications can be shared with partnerships@get-playbook.com as a Founding Member.

What is a Founding Member?
How can I become a Founding Member?
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You can become a Founding Member of PLAYBOOK for a one-time investment of $500/- Founding Members get lifelong access to the PLAYBOOK platform, an official certificate, a LinkedIn testimonial acknowledging how your support has created measurable impact as you have 20 scholarships allocated in your name to women from undeserved communities through our NGO affiliation. Becoming a Founding Member is simple - visit our Founding Member page located on the footer of our Website.

What is the difference between a Founding Member and a Legacy Member?
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There is no difference. The terms "Founding Member" and "Legacy Member" are used interchangeably in our communications. This is to avoid any confusion between our valued founding members and the founders of the organization, and protects your privacy from unsolicited sales pitches and recruitment requests. Both terms refer to the same group of members who have significantly contributed to our community’s foundation and growth.

How can I (company/ institution/ association/ platform) partner with PLAYBOOK?
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Visit our Partners Page to learn more about our partnerships. We have 3 tiers of partnerships that can be explored. Custom proposals can be drawn up in discussion with our team. Connect with us through the access forms on our partnerships page.

Women Spark - General
When will Playbook launch?

We’re accepting early bird registrations. We look forward to welcoming you to the PLAYBOOK ACADEMY and engaging with you in The Campus.

What is Women Spark?
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Women Spark is an innovative early-stage women angel investor network dedicated to fostering a more equitable economy. They contribute to the digital economy's expansion by supporting emerging startups and establishing direct connections with capital sources for accelerated growth.

Can I upgrade my Playbook membership to Women Spark? If so, how?
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Yes, as a valued Playbook member, you have the opportunity to upgrade to a Women Spark membership, which unlocks a suite of new benefits. Please email onboarding@get-playbook.com to upgrade.

Can my company join Women Spark, and what are the benefits for corporate memberships?

Certainly, corporations are warmly invited to join Women Spark, where our memberships are tailored to enrich your company with exclusive access to events, investment opportunities, and a wealth of professional development resources. Engage in unparalleled networking within our diverse community, while benefiting from personalized, industry-leading programs designed to elevate your team's expertise and connections. Recognizing the uniqueness of each organization, we offer customized solutions to align with your specific goals, all while providing a platform to support and interact with an inspiring array of female founders and innovators. To craft a corporate membership that truly resonates with your company's vision and to leverage the full potential of our network, please connect with us at businessdev@get-playbook.com.

Can men join the Women Spark network? Is there a specific membership for them?
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Yes, men are warmly welcomed to join the Women Spark network. We champion diversity and inclusivity, understanding that collective growth flourishes from a rich tapestry of perspectives. While there isn't a separate membership exclusively for men, we do offer an inclusive environment where individuals of all genders can participate and contribute to the dialogue.

Angel Investor Membership
What are the prerequisites for joining the Angel Investor Membership?

Prospective members must demonstrate a serious commitment to investing in female-led startups.Additionally, every investor is required to sign an electronic agreement, reaffirming their dedication to up hold the values and commitments of Women Spark. This ensures that our community is not just an investment hub but a collective force driving positive change in the entrepreneurial ecosystem.

How are investment opportunities assessed for Angel Investor Members?
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Each investment opportunity undergoes a thorough vetting process. Our expert advisory committee, with deep expertise, meticulously evaluates every prospect. They consider market trends, innovation, scalability, and the startup's strategic fit with our investors' portfolios to ensure the highest quality of opportunities. This diligent approach guarantees that our angel investors are presented with carefully curated, top-tier investment options.

What benefits come with the Angel Investor Membership?
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Benefits include access to exclusive demo day sessions, connections with both seasoned and new investors, tailored advisory session to ensure alignment with your investment goals, engagement in monthly workshops, mentorship opportunities, and full access to all the benefits of the Playbook Platform.

Can I join if I'm new to angel investing?
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Absolutely! We welcome members at all levels of experience. Our community is a great place to start your angel investing journey.

Is the Angel Investment Membership open to international members?
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Yes, our Angel Investor Membership is designed with a global perspective, welcoming members from various countries. Through our collaborative efforts, we're expanding our reach far beyond local
boundaries, including significant markets such as China, Singapore, the United States, and Canada. This international scope not only diversifies our community but also opens doors to unique mentorship and investment opportunities. Through Women Spark, international investors become pivotal contributors to the vibrant entrepreneurial landscape of MENA, championing female-led innovation and progress.

Can I join the Angel Investment Membership without making an investment?
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Yes, you can join Women Spark’s Angel Investor Membership without immediate financial investment. While our community thrives on both financial contributions and support, we value diverse forms of engagement. During the application, we'll ask for a brief explanation of your situation to better understand and accommodate your unique contribution to our network. Whether you offer industry insights, share network connections, or provide 1:1 mentorship to our founders, your active participation is crucial in enriching our inclusive and collaborative ecosystem. 

Who can I contact for more specific queries or support?
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For any specific queries or additional support, please feel free to reach out to our dedicated support team. You can contact them via email at onboarding@get-playbook.com

Female Founder Membership
Who is eligible to join the Female Founder Membership?
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The Female Founder Membership welcomes women who are founders, co-founders, or aspiring entrepreneurs at any stage of their business journey. It's tailored to equip you with skills, connections, and opportunities essential for growth and scale.

 What can I expect from the networking opportunities at Demo Days?
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Demo Days are designed to connect founders with potential investors and partners. It’s a valuable platform to showcase your startup and build connections.

How are pitch opportunities allocated for Female Founder Members?
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Pitch opportunities for Female Founder Members are allocated through a diligent evaluation process. Our expert advisory committee examines each startup based on its relevance to the investor network and its overall investment readiness. This ensures that only the most promising and well-prepared startups are selected for participation in demo days, fostering a high-quality, impactful pitching environment that aligns with the interests and investment goals of our esteemed angel investors.

Who can attend Demo Days? 
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Our Demo Days are open to investors, corporates, and other stakeholders interested in the startup ecosystem. Female Founder Members also have exclusive access, providing them a platform to present and network.

Can I attend a Demo Day if I'm not pitching?
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Absolutely! Demo Days are not only for pitching but also for learning, networking, and gaining insights into the latest trends and success stories in the startup world. We encourage our members to maximize the benefits of the community.

What if my startup doesn't secure funding during Demo Day?
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Beyond funding, our Demo Days are a gateway to invaluable resources. Our extensive investor network is primed to support your journey in various impactful ways. From fostering strategic B2B partnerships and offering expert advice to opening doors for mentorship, we're committed to your long-term success. Every startup leaves our Demo Days enriched, with access to a wealth of opportunities and support, ensuring that your participation translates into tangible, enduring value, regardless of the immediate funding outcome.

Who can I contact for more specific queries or support?
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For any specific queries or additional support, please feel free to reach out to our dedicated support team. You can contact them via email at onboarding@get-playbook.com.

Have any additional questions that we haven’t covered?

We’d love to help you out!

Email us at customersuccess@get-playbook.com